# Raheja Luxe Site Inventory

## Crawl Summary

- Source crawled: `https://rahejaluxe.in/`
- Crawl method: `robots.txt`, sitemap index, rendered page fetch, WordPress REST endpoints, raw homepage asset extraction
- Real brand pages found:
  - `/`
  - `/form/`
  - `/privacy-policy/`
- Template residue excluded from the redesign source set:
  - `/yacht/` archive and every `/yacht/*` detail page
  - `/category/*` pages
  - blog/demo posts like `hello-world`, `short-boat-cruises-leisure-getaways`, and yacht pricing articles

## Key Source Copy

### Homepage meta and proposition

- Title: `Raheja Luxe Raipur | Ultra Luxury Residences by Raheja Group`
- Meta description: `Live the elite lifestyle at Raheja Luxe Raipur - premium homes by Raheja Group designed for those who appreciate timeless architecture and refined living.`
- Brand statement from rendered homepage:
  - `Raheja Luxe is the most selective expression of the Raheja Group.`
  - `A collection of limited-edition residences where architecture, landscape, and discretion converge to create environments that endure.`

### Homepage section language worth preserving

- `Craftsmanship` - `Every detail is considered. Every finish is intentional.`
- `Thoughtful Design` - `Architecture that balances beauty, space, and serenity.`
- `Signature Quality` - `An uncompromising standard. A lasting expression of luxury.`
- `OUR CURATIONS`
- `Six Decades of Building Trust`
- Legacy copy: `Rooted in over six decades of real estate excellence, Raheja Group stands as a testament to trust, innovation, and enduring quality.`
- CTA labels:
  - `Book a Site Visit`
  - `Contact Us`

### Leadership content

- Visible name: `Sanjay Raheja`
- Visible title reference on homepage summary: `Director`
- Leadership portrait is present in uploaded media and suitable as a placeholder until final photography arrives.

### Form page fields

- `First Name`
- `Last Name`
- `Phone No.`
- `Email`
- `Address`
- `City`
- `Subject`

### Privacy page issues

- Placeholder contact details are still live:
  - `your@email.com`
  - `+91 XXXXX XXXXX`
- The page includes shortcode source code in rendered output, so it should not be treated as polished customer-facing copy.

## Placeholder Asset Inventory

| Asset ID | Current Usage | Source URL | Status | Notes |
| --- | --- | --- | --- | --- |
| RL-LOGO-MARK | Header logo | `https://rahejaluxe.in/wp-content/uploads/2025/12/cropped-Untitled-design.png` | Placeholder | Use temporarily for prototype brand mark. Replace with final vector logo. |
| RL-LOGO-FOOTER | Footer logo | `https://rahejaluxe.in/wp-content/uploads/2025/12/Untitled-design.png` | Placeholder | Safe for prototype footer only. |
| RL-HERO-CRAFT | Craftsmanship tile | `https://rahejaluxe.in/wp-content/uploads/2026/01/snikk10_httpss.mj_.runHuoz2YzzNHw_a_view_of_a_boat_designer_as_h_c5a7d155-9f22-4948-9be4-228b0e58ca09-1.png` | Replace ASAP | File name and subject read as AI-generated / off-brand. Keep only as temporary mood placeholder. |
| RL-HERO-DESIGN | Thoughtful Design tile | `https://rahejaluxe.in/wp-content/uploads/2026/01/Design-1-1.jpg` | Placeholder | Better than the craft tile, but still not production-grade brand photography. |
| RL-HERO-QUALITY | Signature Quality tile | `https://rahejaluxe.in/wp-content/uploads/2026/01/4.376445-2-%CE%93Co_0.jpg.webp` | Placeholder | Current site uses it as a luxury texture visual. Replace with higher quality material/architecture shot. |
| RL-LEADERSHIP-PORTRAIT | Sanjay Raheja portrait | `https://rahejaluxe.in/wp-content/uploads/2026/01/Sanjay-Raheja-1024x747.png` | Reusable placeholder | Best current human asset on the site. Suitable for review prototype. |
| RL-CURATION-AVANA | Curation gallery image 1 | `https://rahejaluxe.in/wp-content/uploads/2025/12/RAHEJA-AVANA_RENDERING-V1-scaled.jpg` | Reusable placeholder | Filename implies `Raheja Avana`; useful as a private collection placeholder. |
| RL-CURATION-01 | Curation gallery image 2 | `https://rahejaluxe.in/wp-content/uploads/2026/01/1.jpg` | Placeholder | Unlabeled gallery image from live site. |
| RL-CURATION-02 | Curation gallery image 3 | `https://rahejaluxe.in/wp-content/uploads/2026/01/2.jpg` | Placeholder | Unlabeled gallery image from live site. |
| RL-LEGACY-BANNER | Legacy / trust visual | `https://rahejaluxe.in/wp-content/uploads/2025/12/0_1.png` | Placeholder | Good for brand-legacy section until final photography or renders arrive. |
| RL-SITEVISIT-VIDEO | Form page video embed | `https://www.youtube.com/embed/RtxVPMY6R7I` | Review-only | Current embed is useful as a temporary motion placeholder, not as final premium media. |

## Portfolio Data Brought In From Existing Raheja Group Prototype

The live Luxe homepage does not yet name specific residential projects inside the curation block, so the premium prototype pulls in the verified flagship portfolio data already used in the current Raheja Group build:

- `Raheja Nirwana` - Kachna Road, Raipur - Plots - `RERA: PCGRERA290621001228`
- `Raheja Greens` - Near Ring Road No. 3, Pirda, Raipur - Plots - `RERA: PCGRERA220618000291`
- `Raheja SkyScapes` - Behind Ambuja Mall, Saddu - Residential - `RERA: PCGRERA180718000592`
- `Raheja Homes` - Daldal Seoni, Raipur - Plots - `RERA: PCGRERA131118000843`

This is the right move for the redesign because the stated purpose of the site is to present a curated set of the group's most prestigious projects, and the live Luxe site is not yet carrying enough structured project detail to do that alone.

## Prototype Translation

### Signature Build

- Direction: `Luxury minimal with sculpted depth`
- DFII: `13`
- Why: strongest balance between premium mood, real portfolio clarity, and implementation feasibility.

### LUXE-EDITORIAL

- Direction: `Editorial salon`
- DFII: `11`
- Why: strongest narrative identity and visual distinction.

### CURATION-ATLAS

- Direction: `Portfolio atlas`
- DFII: `12`
- Why: best for structured project comparison and location-first scanning.

### LEGACY-IMMERSIVE

- Direction: `Cinematic trust`
- DFII: `10`
- Why: best if leadership and long-term confidence should dominate the opening impression.

## Working Conclusion

The live site has a usable luxury vocabulary but weak information architecture. The redesign should keep the words `craftsmanship`, `thoughtful design`, `signature quality`, `our curations`, and `six decades of building trust`, while replacing generic template structure with:

- a true flagship project gallery
- a more intentional leadership narrative
- a premium site-visit CTA system
- a disciplined placeholder asset list until final photo and video assets arrive